Sustainable Tourism Education Development Project

Tourism is an important part of the Indonesian economy and an important source for generating employment and foreign exchange reserves. Swisscontact has been actively supporting the Indonesian MTCE (Ministry of Tourism and Creative Economy) since 2009 to strengthen the competitiveness of selected tourism destinations.
Denpasar, Bali
Project duration
2018 - 2022
Financed by
  • State Secretariat for Economic Affairs SECO

The Government of Indonesia has set a number of objectives to improve the role of tourism in the Indonesian economy and has allocated additional funds to the MTCE for promotion. The remaining core areas for the Indonesian Government to be addressed are: connectivity, basic services and tourism infrastructure; workforce skills and quality standards; investment and business climate; coordination and implementation capabilities at national and sub-national level.

The Government of Indonesia has prioritized tourism as one of the main pillars of the country’s economic growth potential. Its strategy is to make the tourism industry Indonesia’s biggest short-term source of foreign exchange revenues. Within the overall framework of the national tourism strategy, the aim is to build up sustainability in the tourism sector through competitive and sustainable destinations and a skilled workforce.

The project

The STED (Sustainable Tourism Education Development) project aims to contribute to this goal by working towards a better qualified workforce with relevant skills for the tourism sector. Demand driven education will ensure that graduates meet the standards required by the Indonesian tourism sector, and will equip them with better knowledge on sustainability and inclusion, thereby creating more and better jobs for local population.   
The project is part of a broader system. While the primary beneficiary is the tourism destination of Lombok, the broader tourism sector in Indonesia and the Indonesian TVET system will also benefit from the project´s results via strengthening of a network of education institutions under the MTCE (Ministry of Tourism and Creative Economy). The consortium partner SHL (Swiss Hotel School Lucerne) adds relevant practical background in the tourism and hospitality sector. The approach applied by STED is based on best practice of the Swiss dual skills development system adapted to the local context.

Main intervention areas are:

  1. School development focusing on strengthening of school management, revision of training curricula and strengthening of teacher capacities including increased practical exposure of school teachers, a strengthening of practical and demonstration skills and an improvement in overall coaching abilities
  2. Strengthening the relationship between tourism school and industry
  3. Network and policy development, focusing on knowledge exchange between different tourism institutions to address systemic issues of human resource development in the sector, ensure policy dialogue and foster network-building and relevance at the training institutions.

The project will improve the framework conditions for sustainable tourism and contribute to the following results:

  • Improved training relevance at Politeknik Pariwisata Lombok (PPL) has been achieved.
  • Mechanisms for collaboration on tourism education and labour market issues between polytechnics, the local industry and the public sector are functional.
  • Experiences generated as part of the support to the polytechnic and the local tourism industry in Lombok are successfully applied by other MTCE education institutions and effectively brought into policy dialogue.

Results 2021

  • Quality Assurance mechanisms have improved and are constantly showing further improvement
  • 3 coaching activities by SHL for 8 PPL Junior Instructors were adapted to PPL conditions and executed remotely
  • The pilot incubation programme “STARTInc.” has resulted in a pool of 7 PPL entrepreneurship facilitators and batch 1 cohort (batch 1 participants, consisting of students and alumni of PPL)
  • 9 Industry experts have been mobilized and linked to PPL in the design of the syllabus (6 for syllabus development, 3 as business mentors)
  • One L.DoT, symposium was adapted to the pandemic situation and held in a hybrid manner, covering the implementation of CHSE (Cleanliness, Health, Safety, and Environment) protocols.
  • The discussion of a PPL-internal waste management system was kicked off in cooperation with PPL


Sustainable tourism
SUSTOUR & STED: strengthened competitiveness and resilience in tourism
Tourism is a key factor for the Indonesian economy and the creation of jobs, but it has been strongly undermined by the COVID-19 pandemic. With Sustainable Tourism Destination Development (SUSTOUR) and Sustainable Tourism Education Development Project (STED), Swisscontact is strengthening the resilience and competitiveness of select tourism destinations in Indonesia.
Morocco, Indonesia
Sustainable tourism
Resilience in tourism 
The COVID-19 pandemic brought tourism worldwide to a standstill. What are the factors that help to increase resilience in this sector? Sustainability in tourism means not only implementing an environmental project or drawing up a green business plan. Sustainability in tourism is much more about linking tourism development with approaches to renovate the sector from the ground up. This in turn makes regional economies and tourist destinations more resistant to economic adversity.
Sustainable tourism
The President of the Swiss Council of States visits Politeknik Pariwisata Lombok (PPL)
On November 2, Alex Kuprecht, the President of the Swiss Council of States, together with Benedikt Würth, Member of the Swiss Council of States, and Kurt Kunz, the Swiss Ambassador to Indonesia, ASEAN and Timor-Leste, visited the Politeknik Pariwisata Lombok (PPL) supported by Switzerland through the  Sustainable Tourism Education Development Project (STED) implemented by Swisscontact. The project works on building skills for the tourism sector which plays a fundamental role in the Indonesian economy as an important source for generating employment and foreign exchange. Swisscontact has been actively supporting the Indonesian Ministry of Tourism since 2009 to strengthen the competitiveness of selected and sustainable tourism destinations.