MIGIP

El proyecto

MIGIP focuses on enterprise development in the agriculture and tourism sectors.
Cambodia’s agriculture sector which is a major employer and livelihood option for the majority of the poor, is one of the key engines for economic growth and poverty reduction in the country. MIGIP recognises the critical role that agro-technologies can play in transforming Cambodia agriculture towards sustainable intensification.

Tourism sector is a key driver for local economic development in Cambodia. MIGIP recognises that growth in the tourism sector has the potential to contribute to job creation, revenue generation, the improvement of people’s livelihood and poverty alleviation.

Agriculture Sector

To increase production through sustainable intensification and to increase the competitiveness of the agriculture sector, the use of improved technology and techniques are necessary. Hence, MIGIP is supporting the promotion of existing and new technologies giving special emphasis to sustainable agriculture. To achieve this vision in agriculture, MIGIP is working in the following intervention areas:

Increase efficiency of service provision: by improving functions that support agricultural technology such as access to finance, information services and extension services
Promote the adoption of agriculture technology: by increasing awareness of various agriculture technologies
Improve the quality of crops: by working on various mechanisms with the private sector and other market actors to transfer knowledge to smallholder farmers
Enhance commercial orientation of agriculture technologies: by facilitating stakeholder research on the commercialisation of agriculture technology particularly on sustainable agriculture.

Tourism sector

To increase the competitiveness of the tourism sector, MIGIP focuses on strengthening destination management structure, processes, marketing, and skills through public-private partnerships at the sub-national level. To achieve this vision in tourism, MIGIP is working in the following intervention areas:

Strengthen destination marketing: by developing sub-brands through the Visitor Flows marketing strategy
Improve service quality and skills: by providing in-house trainings aligned with the national standards for low-skilled workers
Strengthen specific visitor flows: by supporting local businesses to develop new products and activities targeted to specific market segments
Enhance destination management structure: by promoting public-private partnership in destination management.

Objectives

To increase the income of 3,200 smallholder farmers and 300 SMEs.

Development Plan

To commercialise sustainable agriculture
To promote destination management using a visitor flow approach
To catalyse the private sector and government actors to develop the agriculture and tourism sectors in Cambodia.

Resultados

Agriculture
The project reached a total of around 21,000 farmers (19% women) of which 6,500 (19% women) increased their income by benefitting from newly introduced services and products.

Tourism
The project reached a total of 575 tourism-oriented SMEs of which 300 increased their income.